Henrik Knudsen for the Department of health - Smoke Free Campaign
The Smoke Free Campaign consists of four images the first two incorporate stereotypical issues that teenagers would be having and challenges them with the sues of their fear of their parent’s deaths due to smoking.
In the first image we see a young girl sitting at a park bench with the phrase “I’m not worried he hasn’t text me back.” In the second image the stereotypical phrase is “I’m not worried about my spots,” with the image of a teenage boy looking at himself in a bathroom mirror.
Both images are about the concern that children have, emphasising the effects that parents smoking can have on their kids. Instead of being able to worry about these stereotypical teenage thoughts they have more serious things to distress themselves with.
Both images have focal points of the teenagers that they are portraying in natural backgrounds. They are both full body images and do not focus on their faces but rather the surroundings and the image as a whole. Overall I can describe the images as quite calm due to its cold tones and blue colours.
The photographic views of the images are taken from a point of view where the viewer feels like a family member or friend watching this child. I feel the image consists of a midtone there aren’t really any dark or light tones if anything it is more monotone. The subtle soft colours help to create a cold but muted feel to the images.
I like the simplicity of the work, they are very basic images which create many thoughts in the viewer’s minds, and it evokes very sad feelings we feel bad for these children, but also want to help the parents because we get a sense that smoking is very bad for them. I would incorporate the tones of these images to my own images helping to ensure
that the mood of my viewers foreshadows the mood of the models in the images.
In the second pair of Smoke Free images focus on the faces of two boys their facial expressions don’t really say much they just look like children posing quite seriously for the camera, I feel what makes these set of images passable are the quotations that go with them.Both images are portrait images with blurred backgrounds making all the focus on their faces.
My first reaction was confusion; I felt that the boys gave me no real expressions of a feeling I was supposed to have. Without the text to accompany the images I feel that this campaign had no influence on my feelings. Both images seem to have leading triangular lines that lead your eyes to the focal points of the poster. I do not really like these images however I feel that the text would touch a lot of people who would see these posters and so I feel text is an important part of campaign images.
In the first image we see a young girl sitting at a park bench with the phrase “I’m not worried he hasn’t text me back.” In the second image the stereotypical phrase is “I’m not worried about my spots,” with the image of a teenage boy looking at himself in a bathroom mirror.
Both images are about the concern that children have, emphasising the effects that parents smoking can have on their kids. Instead of being able to worry about these stereotypical teenage thoughts they have more serious things to distress themselves with.
Both images have focal points of the teenagers that they are portraying in natural backgrounds. They are both full body images and do not focus on their faces but rather the surroundings and the image as a whole. Overall I can describe the images as quite calm due to its cold tones and blue colours.
The photographic views of the images are taken from a point of view where the viewer feels like a family member or friend watching this child. I feel the image consists of a midtone there aren’t really any dark or light tones if anything it is more monotone. The subtle soft colours help to create a cold but muted feel to the images.
I like the simplicity of the work, they are very basic images which create many thoughts in the viewer’s minds, and it evokes very sad feelings we feel bad for these children, but also want to help the parents because we get a sense that smoking is very bad for them. I would incorporate the tones of these images to my own images helping to ensure
that the mood of my viewers foreshadows the mood of the models in the images.
In the second pair of Smoke Free images focus on the faces of two boys their facial expressions don’t really say much they just look like children posing quite seriously for the camera, I feel what makes these set of images passable are the quotations that go with them.Both images are portrait images with blurred backgrounds making all the focus on their faces.
My first reaction was confusion; I felt that the boys gave me no real expressions of a feeling I was supposed to have. Without the text to accompany the images I feel that this campaign had no influence on my feelings. Both images seem to have leading triangular lines that lead your eyes to the focal points of the poster. I do not really like these images however I feel that the text would touch a lot of people who would see these posters and so I feel text is an important part of campaign images.